Sales
Despite cutting the sales team in half, our sales have increased dramatically since building this system. Most of our new clients are primarily signing contracts to use the navigation features that I designed for this project, despite those features being a 9x upsell. This has netted over half a million in annual recurring revenue ($680000).
When demoing these tools to case managers working on other AHC digital systems, the response has been outstanding:
- “Wow! This system, it just works! Ours is so painful.”
- “We’ve been double entering all our data in spreadsheets so we could still have it if we ever had the possibility of moving to a system that works more like yours.”
- “This is the future of our organization.”
- “I just can’t think of anything you could fix. You guys are fabulous, I mean if I had to Yelp you, you’d get 5 stars.”
Usage
The page built in this project is currently the most visited page, by paying customers. Before this project, the equivalent pages xxxxxxx.
An impartial third-party survey of helping professionals and nonprofits showed that they vastly preferred our new navigation system to any of our competitors systems.
Camden Coalition Relationship
The Camden Coalition case management team, who we co-designed with for the early stages of this project, sent this hand-written thank you letter to the entire company on the project’s ship date:
And our main point of contact on the Camden team sent me this email:
“From standing up our first user feedback survey to designing a screening & navigation platform for AHC to welcoming me onsite in Austin, you’ve …been a joy to work with. I am honored to have worked alongside such passionate, creative people. Thank you for teaching me so much about community-centeredness, about design, and about collaboration.”
Camden has become a fierce advocate for our tools, presenting about our system at conferences and spreading the word through their network. The Camden team evangelizing on our behalf has closed several of our biggest recent sales.
Descoped Work
Because of the large scope of the project, the tight timeline, and complications with legacy code, several of my designed behaviors and interactions were cut from the project.
Since the project’s wrap, those missing pieces have been some of the most requested new features by customers. Current usage data shows that some of my designed-but-descoped features would be the highest-value drivers of Aunt Bertha’s company goals.